I just finished reading Smartbomb, The Grammar of Fun, and watched The Video Game Revolution recently.
I think it’s important for a teacher to bring multiple media sources on a topic together so that students can study a topic from more than one perspective.
The Economist usually has some good stuff on video games too:
http://www.economist.com/business/displaystory.cfm?story_id=8903398
http://www.economist.com/business/displaystory.cfm?story_id=10251308
Tags: Marketing Course Content, Teaching Consumer Behavior, Teaching Introduction to Marketing, Teaching Marketing, Teaching Principles of Marketing