Back to school–no drho.ro…follow at dr-horo.com

January 31st, 2010

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Still no drho.ro domain name…so I’ll be posting my http://s85473.gridserver.com/ links to SonomaMarketing.net and Dr-Horo.com in the meantime. Please help me 101domain.com!!!

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How (not) to pick a domain name, email address, and hosting

January 10th, 2010

How (not) to pick a domain name, email address, and hosting

I’m moving!  Ch-ch-ch-ch-changes…

DrHo.ro is not registered, so follow TheGlobalWineIndustry.com in the meantime.  I’m about to post a funny video there.

Domain names

I’ve bought more domain names through GoDaddy.com.  It’s easy to find their coupon codes online and maybe their tv ads work.  I’ve heard that it doesn’t really matter where you buy a domain name, just that you buy them all in…

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Teaching Promotion Management with Digging Into Wordpress

December 29th, 2009

Teaching Promotion Management with Digging Into Wordpress

Over 1,000 comments at NetTuts+ for a chance to win a free copy of Digging into WordPress?!?!

Wow, either Internet peeps really like free stuff or this book is hot-t-t-t-t-t.

I’ll be using Digging Into Wordpress for about a third of my Promotion Management class next semester.  It’s a great book.  Kind of like two guys spent lots of time scouring the Internet and learning…

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A cool wine website?!?!

December 28th, 2009

A cool wine website?!?!

Very cool websites. #32 is a wine website–http://cellar-app.com/! 35 CSS-based Layouts that Look Awesome – Nettuts+

Wine

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Marketing to Millennials or to Peeps?

December 21st, 2009

Marketing to Millennials or to Peeps?

Peep culture is weird.  That’s why everybody likes to talk about it so much!

I liked the following quotes from The Peep Diaries:

Peep is a hybrid phenomenon.  It’s a combination of hyper-individualist excess, cutthroat capitalist self-preservation, longing for lost community, and our inherited hardwired need to make sense of life through narrative.

So, if you know someone who can’t put down their…

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Hacking a default theme

December 15th, 2009

Hacking a default theme

I think it’s good to hack a default theme the first time around.

I just finished hacking the most popular tumblr theme on my new tumblr blog that I’ll use in class next semester SonomaMarketing.net.  There are 722,000+ people using tumblr’s default theme Redux:

You can see the difference between the standard WordPress default/Kubrik theme and my hacked default theme at DrHorowitz.biz.  The…

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Dr. Horowitz's Business Review of Wine, Marketing, and Technology Media

December 11th, 2009

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Haha, the world is now listening to “internet wine guru Gary Vaynerchuk”!  Gary Vaynerchuk video interview: ‘US should stay away from Bordeaux 2009′ – decanter.com

Wine

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Marketing Education in the Future

December 9th, 2009

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I just read a teaching job posting for Medill Northwestern, where “young men and women are shaped for the successes they achieve in journalism and the Medill-invented field of integrated marketing communications”.  That claim sounds like something Al Gore would say, but the school does look interesting–like it’s blurring the line between journalism and marketing!  The line is definitely blurring in the…

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Dr. Horowitz's Business Review of Wine, Marketing, and Technology Media

November 28th, 2009

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This will be fun for students to follow before we go to Chile: Off to Chile to Taste Some Wine

Wine

Marketing

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How to design a winery event website?

November 24th, 2009

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If you could design an innovative website for an AVA event in wine country how would you do it?  I was asked this question recently.  Buy the domain name eventnight.com and then what?

Gary Vaynerchuk is the Wine Enthusiast’s Innovator of the Year!  Even Robert Parker said we need to listen to the guy.  What does Gary’s Website tell us about how to…

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